Diamond
ONG KOK YEW
Selangor
At 15, I watched my older brother sign up as an ABO. He was quiet and not very confident. However, he slowly transformed. At 18, I signed up too. I knew the traditional route wasn’t for me. I’d seen people work hard for years, only to end up with the same income and limitations.
The pushback I received came from people who simply couldn’t picture it. “You’re so young, can you really do this?” “How long can something like this even last?” When people can’t see your future, they judge you through the limits of their own experience.
I had my own doubts too, but I eventually realised that growth happens when we take the first step. The confidence came after. In my first month, I achieved 21%. That same year, I qualified for my first Amway Leadership Seminar.
I once had a sceptical customer who questioned everything. I took the time to truly understand his lifestyle and genuine needs. Eventually, he became a long-term customer and even started referring friends to me. That experience taught me that businesses built on pressure don’t last. Businesses built on trust do.
My decision to push on had nothing to do with money or recognition, it’s about making a positive impact on someone’s life. I have seen many of my team members grow on this journey, becoming more confident and even improving their family relationships.
Long-term growth comes from consistency and persistence — showing up for trainings, continuing to learn, building team spirit and trust, and nurturing talent. Don’t build a business based on emotions; build it on habits.
When I achieved my Diamond pin, I felt a sense of relief. All those years of effort finally meant something. And honestly, it never felt like my success alone. It belonged to the people who built it together with me.
To anyone starting their journey, don’t rush the results. Most people fail because they are not persistent enough. Even when it feels like you’re not growing, just keep going as you’ll be making progress over time.
Starting an Amway business at 18, with no job and no safety net, might have seemed reckless to some. But if I had waited until I felt fully prepared, I’d have risked allowing my future to be shaped by limitations instead of possibilities.